by Jasper on May 9, 2012
Well as it turns out, we did. Over the course of the past two years, in working along side collaboratively with the West49 team (who are an amazingly talented and liberal group; boldly pushing boundaries in a space not otherwise known for the pushing of boundaries: where web technology meets etail) we’ve produced a quality infrastructure based upon the acclaimed and very demanding Magento commerce framework. We worked with a talented internal design/strategy team that are pragmatic, patient, forward thinking, and a ton of fun.
We’re very proud of this product, and not so much for ourselves at Jasper as a team, but rather for our client, who now enjoys the rare position of having a solid platform for growth and a technological edge in the ecom space in Canada. We have some incredibly exciting plans for further development this year, but of course, we cannot tell you anything about it here! You’ll have to take our word for it!
Often while surfing we stumble upon a great a web site and wonder who the genius behind it is – specifically in large scale web systems where credit is seldom given to the real hidden talent behind a given work.
The convention of putting “Site designed by” or “Site developed by” is incredibly lame in our view; certainly not common practice in professional agency circles. With the abscence of the ability to explicitly promote a piece of work (in particular one bound under stringent NDA), great companies (and more importantly the people that power them) don’t often get the recognition they deserve. The industry can be very thankless and airline-magazine-diseased: here-today-gone-tomorrow. What have you done for us today? Twitter and social media in general antiquate an idea or innovation in a matter of minutes. What idea really is new?
When speaking of hidden gems, take for example the talent behind the H&M site. Here’s what our studio project manager, Sarah Khan had to say about it:
We are HUGE fans of their “Try On” feature. The dressing room poses a computer generated figure with a lifelike human face and allows the customer to mix and match clothing depending on the look desired. The excitement of matching the perfect combination of a tucked in pair of blue pants with a mustardy yellow shirt and being able to throw a navy blue printed scarf on it, is something that only a fashion forward audience can feel. The features function perfectly, it allows you to pick the face and hair that suits you the most thus enhancing your personal experience and identification with the model. Each accessory, bracelet, sock, shoes, and dress fits the model perfectly and makes even the most absurd combinations look desirable.
In our opinion this is a great piece of work produced by a very creative and talented team. But the question still lingers – who was the genius behind it??
After much research and copious amounts of caffeine-accompanied Google searching, the authors of it remain unknown to us. There is a speculative chance that New York City based Create the Group is responsible for the genius behind the “dressing room” – but this is only an educated assumption based upon the fact that they developed the interactive campaign for the “70’s Chic Style” Collection.
Ultimately, quietly famous members of the digital industry become the invisible producer/director behind a star product or offering – which is certainly a great place to be – but at the same time lacks an appropriate recognition and fails to give credit where credit is due. Here’s hoping for change!
If you had a part in creating the H&M site (or know someone who knows someone who did, please reply here [quietly... shhhhhhh] we’d love to hear from you!)