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Migrating to a new e-commerce platform? Beware the challenge of user adaptation

So, you’ve managed to build a thriving retail business, but with a relatively basic e-commerce platform that no longer suits your organization’s needs—maybe due to the geographic scope of the business, operational realities or product information complexities. In other words, it’s time for an e-commerce upgrade. Perhaps it’s also time to integrate a robust product […]

Shopify Unite Partner Conference Recap

Two weeks ago, the Shopify Unite 2018 circus put up its tents in our own backyard: the Toronto Evergreen Brickworks. For several days, the Shopify team, hundreds of their partners, and even the Prime Minister of Canada the Right Honourable Justin Trudeau, came together to share insights, learn from each other, and discuss one thing: […]

Artificial Intelligence’s Growing Role in eCommerce

AI’s Role in eCommerce I think we’ve all got to a point now where we are seeing AI’s role in our future slightly differently than movies of the past saw it. Yes, there may always be that slight ‘they’re gonna take over’ fear at the back of your mind, but the technology has proven to […]

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E-Commerce platform wars: Making the right decision to ensure business success

E-commerce platforms are competing for your company’s business. Here’s how to make the right choice There was a time when choosing the right e-commerce platform for your business was a relatively easy task. Back in the mid-2000s—a lifetime ago in the world of digital commerce—there were only a tiny handful of platform providers to choose […]

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Optimizing Your eCommerce Store for Mobile

An increasing amount of consumers are choosing to do their shopping from the comfort and convenience of their mobile. Out and about, travelling or just at home people are buying stuff on their smartphones more than ever. Any competent business owner needs to have an eye toward optimizing web pages for smartphones and tablets. Both […]