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Why PIM is better than Multi-Storefront

Carrying a Wide and Shallow Inventory Assortment

Nowadays your sales are processed through a number of channels. Be it online, 3rd party marketplaces or just the good-old brick and mortar retail store, having an efficient and effective system manage these orders with your warehouse is more crucial than ever. PIM allows for one smooth and streamlined communications between your sales channels and inventory.

Disadvantages of Multi-Storefront Software

Multi-storefront software responded to the first instances of these channels opening up to businesses. Unlike a PIM they focus on one end of the order process rather than bringing the whole system under one digital roof. This software tends not to be so user-friendly, so it can be very time consuming and prone to errors. Manual entry is not easy to work with and when your orders come in multiple formats, they can be tricky to process and receive without mistakes.

With this type of system, you’ll often find your employees are stretched thin with your resources quickly lacking. This will ultimately lead to disruption in your overall customer service. These systems require a lot more time and resources to work with compared to PIM systems, especially when it comes to inventory management and communicating with the warehouse. You’ll need to invest more in training your employees more intensively.

You will also find these systems do not mix too well with applications integrations, which are imperative for things like offers of promotions. It can take hours to implement these over your channels, opening up windows everywhere for mistakes. With a PIM however, all it takes is a few simple clicks.

Why use a PIM?

PIM systems allow you to centralize your sales channels and inventory for a more streamlined retail offer. The software will speed up the overall efficiency of your operation allowing for a more positive shopping experience for your consumers. Thanks to a central ERP system that your multiple sales channels go to, it is much faster to find and process your orders due to the consolidation of order data. You can efficiently distribute and share the information across the channels that you are using so that all information is updated at a single time. All of this comes together to ensure better inventory management.

PIM systems offer efficient data delivery, too. You can quickly update all information across the board, no matter the business system or channel. You can organize information on services or products for your clients, making it easy for them to find what they need. Only enhancing the customer experience is enhanced

This system offers easy integration. You will quickly integrate with ERP, ESB and other enterprise systems or any third-party systems that you utilize. Communication between the systems is seamless and it is easy to tackle all required tasks as they are necessary.

You can see that compared to multi-storefront and similar software types, PIM is superior for maintaining store inventory. It allows you to accurately track what you have available and it ensures greater accuracy. It also makes it easier for your customers to get updated information about the services and products offered, improving the overall customer experience.


Inventory, PIM, Overstock

Inventory Updates With Product Information Management

The rate of product invention and production has accelerated rapidly, resulting in shorter product life cycles than at any point in the history of manufacturing and sales. Every link in the supply chain depends upon centralized, constantly updated, and standardized inventory data. Product information management (PIM) systems are the best tools available to ensure that product producers, suppliers, and retailers share the same necessary data and details and that this relevant information is passed on to consumers. Accurate information is necessary for correct ordering, successful sales, and customer satisfaction.

Innovation and Information

The continuous introduction of new products to an ever-expanding marketplace in addition to updated models or versions of existing products makes PIM systems a necessity. The provision of accurate information from producers to suppliers and retailers is of utmost importance. At the final stage in the supply chain, merchants need to be able to ensure that their inventory includes suitable quantities, varieties, and versions of products in order to satisfy customer demand. Standardized product information is imperative to prevent incorrect or insufficient labeling that results in returned orders, customer complaints, or overstock that is difficult to move.

Accurate Product Data

The accuracy of item descriptions is especially important when merchants stock multiple releases or versions of certain products. There may be significant variations in specifications or pricing between items that appear relatively similar. Two products of the same brand may be distinguished only by refinement between production cycles or generations. PIM systems can account for these minor distinctions all the way down the supply chain. Merchants can be sure that they are stocking and offering the correct version of a product for the proper price and avoid confusing or dissatisfying customers.

When it comes to differentiating between newer and older versions of products and accounting for the fact that the latter may become overstock, having appropriate inventory data can allow retailers to accurately depict and price different versions. Some customers may be interested in purchasing discontinued products, possibly at a discounted price, which still result in sales. It is all the more important that newer products or versions can be easily distinguished from older stock through accurate and updated product data.

Successful Product Launches

Whether a vendor is stocking an entirely new product or a new version of an existing product, PIM solutions can play a pivotal part in a successful product launch. Standardizing product descriptions, pricing, and other details off the manufacturing line can allow for efficient distribution and sale. Accurate product information increases retailers’ ability to effectively promote new stock to potential customers and facilitate conversions or purchases.

Updated information plays a crucial role in today’s sales ecosystem, which still spans the digital divide. The synchronized updates made possible by PIM systems allow for standardization across every stage of the supply process. It is important that dead-end branches off of these centralized and consistent systems are prevented whenever possible, as these can result in sinks for inventory and profits. The benefits of accurate and consistent product information accrue to all companies involved, and ultimately to consumers.