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The Value of a PIM in a B2B Context

Almost every seller relies on a catalogue of data to organize their variety of products no matter how large or small. The early 2000s was a period of transition for many sellers as they bravely ditched the printed catalogue and inputted their information into an electronic database. Shifting from the filing cabinet to the hard-drive didn’t solve everything, the process is still frightfully manual and many sellers still wonder how to properly organize their data. Enter the PIM.

Just in case you’re still in the dark about what PIM is, it stands for Product Information Management. Whether you are a distributor, wholesaler or manufacturer PIM solutions offer professionals the opportunity to gather their data from a variety of sources, including ERP, POS, Excel and multi-channel catalogues and channel it into one centralized location. You can organize the master catalogue by separating it into several different sets. You can also edit the information as you see fit from one location.

Improve Your Relationships

Perhaps nothing is more important in the B2B world that having solid relationships with other companies in the industry. Having a strong catalogue strengthens brand image – and reputation. Not only do viewers love to look at a catalogue to quickly determine if the products match up to a competitors, but industry professionals often see a catalogue as an indication of how easy a company is to work with. It all comes down to the simplicity of research; often, they are looking for a catalogue that won’t take an eternity to navigate.

A PIM makes creating the perfect catalogue easy, fast and even enjoyable (yes, really). Companies just might be so impressed by your automated system that they won’t want to do business with anyone else…

Make the Right Impression

When it comes to getting your products finally out on the market, nothing is more essential than a concise, good-looking and well put together B2B catalogue. Retailers are only looking for the best, they don’t have time to mess about and chances are there are many products on the market similar to what you’re offering. Retailers are often a stickler for high-quality data, so you want your inventory to shine through.

Mistakes happen, but they don’t always need to. A wrong SKU number, for example, can cause retailers heaps of confusion and could often mean the difference between a sale and not. An intuitive PIM system can eliminate human error and a platform with features designed specifically for retailers can make all the difference.

Make Your Consumers Smile

Of course, traditional mail is not dead in this digital age. B2B top-players still mail out catalogues to a plethora of happy consumers all too eager to order. But as the generations shift in our worlds headquarters a PIM can help your marketing department create a catalogue that is up to scratch with what more and more people are going to be expecting. You’re now competing with e-commerce, m-commerce, and who-knows-what-commerce’s still to come, but design your catalogue the right way and you may just beat them all.

Creating a multichannel database for your offerings is challenging for every distributor, wholesaler or manufacturer. PIM is becoming more valuable than ever. It gives you the opportunity to save on an enormous amount of effort organizing endless data sets and it makes the right impression with consumers and retailers – all from one simple location. Above all it saves you time, so you can spend more of it doing what you do best.